December 15, 2009

Paging Matt Bonner

Things have been pretty hectic at Blowtorch Consulting the past few months. After I put together the Brandon Jennings proposal, business boomed. And as the business has grown, I've had to sign a lot of non-disclosure agreements. This is the nature of commerce, I suppose.

But we are MAKING THINGS HAPPEN. For instance, last night while shopping for ingredients for a sausage casserole, I found our newest product endorsement.

GINGERBOY COOKIES - "Like gingerbread men, but younger in a not creepy way."

Some people say, "always be closing." I say, "always be brainstorming," which is probably more effective; some doors should remain open. Last night, in a split-second, I stormed my brain for a shortlist of possible Gingerboy endorsers. Here it is with each candidates pros and cons:

Blake Griffin
Pros: Has red hair. Actually marketable. Young, which correlates to the boy part of Gingerboy. Loves nutmeg.
Cons: May not be receptive to endorsing an offbrand cookie as he has other opportunities. Probably would want to change product name to Gingerballs. Hates cloves.

Brian Scalabrine
Pros: Has red hair. Kinda chunky, target market will identify with him.
Cons: No one wants to see Brian Scalabrine while they're eating.

Matt Bonner
Pros: Has red hair. No other marketing opportunities, so he would probably jump at this one. Avid baker.
Cons: Often sports a red beard. Possibly Canadian.
After careful consideration, I've decided to target Matt Bonner and his agent, Kenny Grant. Considering the other players Grant represents, I think he'll be pretty intrigued that someone actually is marketing one of his players. That's the Blowtorch Consulting strategy: make people who aren't marketable feel marketable so that they will pay you to market them.

Let's make this happen.

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