June 17, 2009

Dwight Howard is Starting a Clothing Line

Since I started Blowtorch Consulting, I constantly get important emails asking for my opinions and advice when it comes to properly branding players. And because I'm doing the Phenomenal Swag thing, a lot of the questions I get have to deal with fashion, style, and fashionable style. Things of this nature come easily to me, probably because my mom dressed me exclusively in knickers until age 18. With that kind of background, I'm pretty proud of this news I broke in the headline.

In cooperation with Dwight Howard and adidas, Blowtorch Consulting is proud to introduce Dwight Howard's clothing line DH12. Designed jointly by adidias and Dwight Howard, this full-service line is going to be aimed at the big and tall crowd. It's going to be months before we can get this out to high-end stores, but I've got clearance to show you the first item.
This is by far Dwight's favorite piece from the line, and I've been told he wears it out in Orlando almost every night. It's nipped at the waist to give a clean silhouette, but it's sleeveless construction allows Dwight's arms to be exposed, as he insists. You can see the modest DH12 logo on the back, and the familiar three stripes of adidas on the left shoulder. Basically, it's the perfect piece of clothing for when you want to regulate your core temperature, but still show off your arms. It's priced at an affordable $399.99.

We're aiming for a September release, and I'm hoping to be able to show off some more of the samples later this summer. Be on the lookout at Hypebeast, Hipster Runoff, and High Snobiety for release information.

(post updated for legal reasons)

1 comment:

KneeJerkNBA said...

The vest will go well with Howard's gold spandex shorts and diamond-crusted fanny pack.