With that in mind, here's a look at some of the latest in LeBron James products and what they mean to the LeBrand.
Yet another similarity between LeBron and Kanye.
As has been stated time and time again, LeBron wants to be a global icon and the first billionaire athlete. And while that is certainly feasible, the true test will be the respect and recognition that his brand gathers. Will he become another Jordan, serving as a fashion and business icon? Or will he be just another rich athlete?